H&M’s business concept is to offer our customers fashion and quality at the best price. At H&M, quality is about more than making sure that our products meet or exceed our customers’ expectations. It also means that they have to be manufactured under good conditions and that our customers must be satisfied with us as a company. Taking responsibility for how our operations affect people and the environment is also an essential prerequisite for H&M’s continued profitability and growth. This section explains how we do that.